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Saturday, 14 June 2014

What to Look for When Hiring WordPress Developers?

The toughest part about hiring WordPress developers is that you don't really have an idea about what you don't know! Quite evidently it sounds like stating the obvious. Some of these "how to do" tips are really practical and will be easy to follow.

So this is what to look for when hiring WordPress developers:

Portfolio:

OK - this again may seem supremely obvious - but I have seen a lot of people offering WordPress customizations or design services (especially as WordPress grows, there are plenty of people jumping into this arena) - however, they don't have any sample work with them.

What's the Process?

a. Are you going to communicate over the phone?
b. How frequently are you going to do that?
c. What is the time period?
d. Will you receive updates?
e. Which kind of communication processes can you expect?

Design/Graphics:

When your graphics are finally done and your site looks fantastic - who ultimately owns the right to the final work? Do you have the right to use the artwork/graphics however and wherever you want to?

If you have paid for custom graphics, you have to make sure that you have the luxury and liberty to use them as and when you want them to! However, on the other hand, if you are using stock pictures, then you have to strictly follow the copyright guidelines enlisted on the site from where you have purchased the work.

Skills:

Yes, this is indeed another point that seems pretty obvious, isn't it? I had a few clients who recently hired individuals to make WordPress customizations, however surprisingly enough; they were not really acquainted with WordPress.

There are situations where the clients hired individuals who were graphic designers. They worked mainly with Dreamweaver; numerous client pages were made in Dreamweaver, and then pasted on to the WP editor. In such instances, if the client attempted to adjust things without understanding the HTML, they ran the huge risk of throwing the entire page off.

If you bring in somebody to help create a custom WordPress theme or create a WordPress customization, ascertain the fact that they really understand the features of WordPress! If you can't use the things that make WordPress what it's intended for - it is defeating enough and it seems like a vain uphill journey.

Functionality:

This relates straight to training. If additional features /options are uploaded on your website (as for example: shopping cart, video & audio plugins etc.), are you aware as to how to use them productively?

What exactly is included with set up? Let's take a shopping cart for example:

- Is the autoresponder integrated properly? (If at all possible)
- Are your products being effectively added?
- Is the Thanks page for purchases being set up?
- Are Product images (cropping/ editing, etc.) included?
- Is the Payment gateway installation included?

Many of these functionalities demand additional effort and time. Strive hard to understand in a crystal-clear manner what is being included for any such additional features.

Support:

When your website is done completely and your contract also is complete, is there any support available?

a. Enquire whether the support is handled through help desk, email, or a phone call?
b. Enquire about the charges for support?
c. Can there be an option for monthly maintenance/ support?
d. In case your designer does not offer support, are they able to refer someone else?

So, these are some of the important criteria, I would suggest that you consider when hiring anyone to create a WordPress website for you. Hope this can help!

Source:http://ezinearticles.com/?What-to-Look-for-When-Hiring-WordPress-Developers?&id=8047568

Monday, 9 June 2014

Social Media Marketing And What You Can Do To Get Help

Social media marketing gives an indicator of the most popular trends today. You have to understand how much success social media marketing but it's best to include it. The advice here should help you begin if you know nothing about social media marketing.

Widgets can help out your site's visibility of site.

Facebook makes it fairly simple for your followers to share your content. If somebody leaves a comment on a post, all their friends will see a mention of this in their feed.

These tools allow you find users who belong to your target audience as well as influential followers. You can subscribe to the users you find, and hope they will follow your updates too.

When you post your article, it appears automatically as a LinkedIn update. This helps to save time and you'll enjoy more exposure in the blogging community.

Be flexible with updating your page is updated. When you are promoting an important new product, your customers will want to be updated more frequently. If you frequently find that you have nothing to post, you may want to post less often.

Make it a habit to respond to all the comments that pop up on your social media pages. You should do this for negative comments also. If your followers know you care about what they say, they will be more likely to stay loyal to your brand. Always respond to customers as soon as you can so they don't feel ignored.

Be prepared for the negativity that goes along with social media. Social media is awesome when you get praise, but there is also a negative side to it.Do not ignore them but answer them and help those customers who are unhappy.

Keep checking on your competitors' activities. Find them on social media sites and pay attention to their methods. You could either use a similar method or think of something outside the box to outperform them.

Social media is a powerful way to help with company brand very recognizable. Your logo should serve as your avatar and/or background of all profiles. Keep the same color scheme among your various social media profiles. Be consistent and use branding to your business's advantage.

A photo contest is a fun way to increase excitement and exposure of your brand.Offer followers an appealing prize for the user that posts the most entertaining and creative picture including your products or logo. This will help others to see your page as the users post them, exposing you to new markets.

If you are thinking about creating a Facebook page for business promotion, you should take some time to investigate what other businesses similar to yours are doing. When you go over their pages, and what isn't, and what isn't going to work. Make your page appealing and appealing.

Marketing via social media can be quite easy once you really learn the ropes. The truth is, marketing through social media is a great method of offering a useful, interactive experience for your advertising audience. If you thoughtfully implement the above advice, you will enjoy fresh and continued success from your advertising efforts.

Source:http://blogs.siliconindia.com/imperiastructuresltdcomplaints/Business/Social-Media-Marketing-And-What-You-Can-Do-To-Get-Help-bid-s8IU6SOv3998351.html

Monday, 19 May 2014

Smarter Web scraping from Connotate

Connotate has significantly upgraded its technology with the introduction of Connotate4, which, the company explains, simplifies and streamlines the “Webdata” extraction process and ensures full coverage of a website. It adds that the key component of Connotate4 is a custom browser that uses the Webkit engine powering such browsers as Safari and Chrome.

Connotate states its core technology is based on visual abstraction techniques that allow machines to view Web pages as humans do, enabling high-volume extraction of data from Web pages to be automated through a point-and-click interface. Further, it says, because “agents” are not relying on HTML code to find the data to extract, they can easily adjust to moderate site changes without breaking.

In addition to the custom browser at the center of Connotate4, the company highlights the following capabilities:

    Inline data transformation within the agent development process is a powerful new capability that will ease data integration and customization.

    Enhanced change detection with highlighting can be requested during the agent development process via a point-and-click checkbox, enabling highlighted change detection that is illustrated at the character, word or phrase level.

    Parallel extraction tasks make it faster to complete tasks, allowing even more scalability for even larger extractions.

    Build-and-expand capabilities turn the act of reusing a single agent for related extraction tasks a one-click event, allowing for faster Agent creation.

    A simplified user interface enables simplified and faster Agent development.

The new release allows Connotate’s intelligent extraction Agents to access about 95 percent of Webdata. And the adaptive platform can quickly accommodate new Web properties and technologies as they emerge, providing the ability to scale far beyond the competitive landscape. Existing customers of Connotate’s hosted solution will not be affected by the introduction of this new platform. On-premises customers will be migrated on an as-needed basis.

Source: http://www.kmworld.com/Articles/News/News/Smarter-Web-scraping-from-Connotate-96637.aspx

Wednesday, 14 May 2014

Five tips to get started with big data

Everyone seems to be talking about "big data" these days. Do you wonder what you’re missing out on? Let’s take a look at how you can get started with Big Data.

    Learn what it is, and what it is not. While we are all comfortable with the concept of data, why the emphasis on "big" data now? The world of data has changed. The speed at which data is produced and often is required to be consumed is nearly at the speed of thought. With data from sensors, geo-spatial tracked data and the discourse of human conversation being captured in social media today, our heads are left spinning with the amount of data being collected. And this is not just facts about dollars and cents or counts of activity. These are complex data points, often verbose text data that must be interpreted to identify the relevant meanings to your business. Big data simply means that you have a lot of data, and it is quite complex to use.

    Get with the program. Organizations can no longer stick their collective heads in the sand about the amount of data they must handle.

    Find the right people. Notice people come before tools. Data analysis tools are often touted as the “magic solution” to big data. While they will help you get there, you must have the right people that understand business strategy and data analysis (including statistical analysis, business modeling, and data mining).

    Find the right tools. The centralized IT group cannot keep up with the business’s demands for data and analytics. Self-service BI and analytics is the name of the game here. You want tools with features such as in-memory analytics that provide high-powered analysis on desktop-sized machines that your analysts can use.

    Be an IT-hugger. So often, once the business users and analysts get their hands on high-powered tools, they decide that IT is no longer needed. This could not be further from the truth. Often, IT has developed complex solutions to integrating data from large and diverse systems, providing standard methods for retrieving the data you need. In addition, IT is trained to plan for critical elements of your environment such as security and scalability. Figure out what the business needs, develop solid business rules around these requirements and learn from IT all you can.

Not so hard, right? Now, the next step? Go analyze. Go figure out how to turn your good company into a great company with the power of analytics.

Source: http://www.bizjournals.com/nashville/blog/2014/05/five-tips-to-get-started-with-big-data.html

Monday, 10 March 2014

Data Mining As a Process

The data mining process is also known as knowledge discovery. It can be defined as the process of analyzing data from different perspectives and then summarizing the data into useful information in order to improve the revenue and cut the costs. The process enables categorization of data and the summary of the relationships is identified. When viewed in technical terms, the process can be defined as finding correlations or patterns in large relational databases. In this article, we look at how data mining works its innovations, the needed technological infrastructures and the tools such as phone validation.

Data mining is a relatively new term used in the data collection field. The process is very old but has evolved over the time. Companies have been able to use computers to shift over the large amounts of data for many years. The process has been used widely by the marketing firms in conducting market research. Through analysis, it is possible to define the regularity of customers shopping. How the items are bought. It is also possible to collect information needed for the establishment of revenue increase platform. Nowadays, what aides the process is the affordable and easy disk storage, computer processing power and applications developed.

Data extraction is commonly used by the companies that are after maintaining a stronger customer focus no matter where they are engaged. Most companies are engaged in retail, marketing, finance or communication. Through this process, it is possible to determine the different relationships between the varying factors. The varying factors include staffing, product positioning, pricing, social demographics, and market competition.

A data-mining program can be used. It is important note that the data mining applications vary in types. Some of the types include machine learning, statistical, and neural networks. The program is interested in any of the following four types of relationships: clusters (in this case the data is grouped in relation to the consumer preferences or logical relationships), classes (in this the data is stored and finds its use in the location of data in the per-determined groups), sequential patterns (in this case the data is used to estimate the behavioral patterns and patterns), and associations (data is used to identify associations).

In knowledge discovery, there are different levels of data analysis and they include genetic algorithms, artificial neural networks, nearest neighbor method, data visualization, decision trees, and rule induction. The level of analysis used depends on the data that is visualized and the output needed.

Nowadays, data extraction programs are readily available in different sizes from PC platforms, mainframe, and client/server. In the enterprise-wide uses, size ranges from the 10 GB to more than 11 TB. It is important to note that two crucial technological drivers are needed and are query complexity and, database size. When more data is needed to be processed and maintained, then a more powerful system is needed that can handle complex and greater queries.

With the emergence of professional data mining companies, the costs associated with process such as web data extraction, web scraping, web crawling and web data mining have greatly being made affordable.

Source:http://ezinearticles.com/?Data-Mining-As-a-Process&id=7181033

Monday, 3 March 2014

Data Scraping Services Become Famous In The World As Business

Scrapping also called screen scrapers aside a specific web site to web sites using the latest tools for extracting information from the process. Website dismantling of automated scripts or programs that are written using Java, Perl, Python, is using such programming languages, etc. together a website, without any manual intervention automated tools to access web information to the control solution.

Web Scrapper for people to manually copy and paste information from thousands of websites is designed to find boring. Web Scraper can target users of information scrap and MySQL, Microsoft Word, Excel, PowerPoint, text, etc., such as the different formats, to allow the export of

Web pages are structured to unstructured content into a Web Scrapper can help. Scrapper on the product information site, information, online shopping, news, press releases, contact information, stock quotes and other financial information may be useful to remove.

Web scraper companies, job portals, e – commerce web sites, directories, search engines and shopping sites, or information gathering of the material. Web scraper to help save many hours a person dedicated to data extraction itself and will dramatically reduce the time required.

Web Scraper using advanced Internet search algorithms to extract data from web pages, you can solve this problem.

Web Scrapper only software program that will crawl through the web and unstructured data from web pages and collect the required format and exported to the job of your choice. Web scraper Technical view by typing a URL to visit website after website and information on the Internet as a man. Web scraper data using advanced algorithms that are applied to PHP, Perl, Python, etc. This makes the programming languages by using the tracking

The measure of a website’s web pages to your local hard disk is useful for extracting information. Scrapper is a graphical user interface that you have a web URL (Uniform Resource Locator) allows you to create, delete data and is scrolling off the tracking algorithm is used to delete data.

Commercial customers for their products and offer you the world in the proposals to be sent to the email address you can use online promotion. Scrappers search engine spiders the web works similarly, but more powerful than you, and we obtain the desired output format, we can.

Web Scrapper at regular intervals using a scraper can be used with web data to your spreadsheet; you can download an online database. Web scraper to collect a large amount of information can be informal and useful information, formatting them into the analysis purposes.

Web Scrappers various sectors of business are used in various purposes such as track creation, marketing, market analysis, strategy setting, based on the analysis of foreign exchange, stock quotes, product prices, etc. The information is collected using a web scrapper; your business can obtain information on the Internet.

Web scraper public information websites, email addresses for marketing purposes that can be used to create a large mailing list can be tracked. Commercial customers for their products and offer you the world in the proposals to be sent to the email address you can use online promotion. Scrappers search engine spiders the web works similarly, but more powerful than you, and we obtain the desired output format, we can.

Source:http://www.platforms.net/data-scraping-services-become-famous-in-the-world-as-business/

A range of Yellow pages scraper software to extract from the Internet

A range of software to extract from the Internet Yellow Pages

Montreal, Quebec - December 3, 2013 - Management-Ware Solutions Inc. is a Canadian based company working in the high technology field. Management-Ware Solutions is proud to launch its new product for extracting or scraping data from Yellow Pages - "Management-Ware Yellow Pages Scraper v1.0.0.4". This software can be used for collecting any type of information from different Yellow Pages domains like Yellowpages.com, Yellowpages.ca and yellowpages.com.au. Management-Ware Yellow Pages Scraper can be easily purchased and downloaded from

Our Yellow Pages Grabber is here! Use one of our Yellow Pages scrapers to build your own contact list.

Some marketers say that the fastest way to find the contact information for your target market is to buy mailing lists. Other marketers advice not to buy any list because these lists are not up-to-date.

Our Yellow Pages grabbers are designed to extract business information from the Yellow Pages directory with the latest and up-to-date information as per your customized requirement. We are offering yellow pages scraper for 3 different countries: United States, Canada and Australia.

Here are some key features of "Management-Ware Yellow Pages Scraper for USA, Canada and Australia":

    Grab online Yellow Pages business listings, phone numbers, addresses

    You can extract an unlimited number of records

    Search/ Extract by one or multiple keywords

    Search/ Extract by one or multiple URLs

    Search by keyword / by categories / by custom categories

    It supports Proxy (it hides your IP Address)

    Save data to CSV format. (CSV, Excel, html, PDF). Export to Excel

    It extracts relevant information from YP online directory

    It checks for duplicate entries in your database

    Activate the license in 2 computers

*Capture contact lists from Yellowpages.com, Yellowpages.ca and yellowpages.com.au

If you are looking for a quick and easy way to capture names, emails, addresses, phone numbers, fax numbers, and other contact details from Online directories like Yellowpages.com, then Management-Ware Yellow Pages Scraper for USA is the tool for you.

Source:http://www.management-ware.com/en/press-release/30-a-range-of-yellow-pages-scraper-software-to-extract-from-the-internet